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Why the Eye?

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Why is there an eye in the logo for WAW?

The human eye is often called the window to the soul due to its powerful expression of emotionality and vulnerability.  In truth, the eye is an extension of the brain and is, in fact, the only exposed part of the brain.

During embryonic development, the eye and the brain develop from the same tissue. The eye then grows out from the brain and becomes a separate organ. However, the eye remains connected to the brain via the optic nerve, which is made up of millions of nerve fibers.

Also, the query that initially began this journey is Who Are We? (the name of my original blog and my coaching company).

Who will we become?

Once we strip away all of the animal layers, what remains? The emergence of the eye from the flesh of the mind, protruding through the skull illustrates this journey of becoming.

The eye is a complex organ comprising several parts, including the iris, cornea, lens, retina, and optic nerve. The retina is part of the eye that contains photoreceptor cells, which are responsible for converting light into electrical signals that are sent to the brain via the optic nerve.

The act of Emergence appears to be expressed by our very physiology. And the eyes are arguably the most beautiful part of the human being for their expression, their communication, their power, and their beautiful individuality.

The eye represents more than an emergence. It represents connection. The eye represents clarity and the state of being “awake.” Each human eye is as unique as a fingerprint. In this way, we discover our individuality as well as our connectedness.

As it is my mission to help others step into their power, discover and access deep authenticity, and live a meaningful and purpose-filled life, the eye logo seemed an apt metaphor to be included in the logo.

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